Why Privacy Makes Good Business Sense  

Speaker : Michael De Santis

Why Privacy Makes Good Business Sense

Date : February 14th, 2012

Handling privacy concerns correctly can help improve your organization’s reputation.

When you take privacy rights seriously in your business, you establish an atmosphere of trust that keeps customers loyal and attracts the best employees. When you establish a comprehensive privacy policy that customers and employees can understand, you are also less likely to become involved in a privacy dispute. Furthermore, good privacy practices can save your business money, as data breaches and privacy complaints can prove costly.

This presentation prepared by the Office of the Privacy Commissioner of Canada serves as a helpful introduction for businesses that wish to improve their privacy practices and avoid investigations. The guidance provided will help you build capacity in-house to handle issues and complaints as they arise.

Michael De Santis graduated with a B.A. in International Studies from York University, an M.A. in Political Science from the University of Windsor and an LL.B. in Common Law from the University of Ottawa. He currently works as Legal Counsel for the Privacy Commissioner of Canada. Prior to this position, Michael practiced telecommunications and consumer protection law at the Public Interest Advocacy Centre and intellectual property law and technology advocacy at the Canadian Internet Policy and Public Interest Clinic. Michael is particularly interested in privacy issues in the context of public safety and information technology and is an early adopter of many electronic gadgets.  

 

 

 

 

Social Media for Business  

Speaker : Michele Allinotte

Developing a Social Media Strategy for your Business

Date : January 10th, 2012

Have you incorporated a social media plan in your corporate marketing strategy? Social media marketing programs center on efforts to create content that attracts attention and encourages readers to share it within their own social networks. As a corporate message resonates from user to user it as the benefit of appearing to come from a trusted, third-party source, as opposed to the brand or company itself.

Michele Allinotte is a successful local lawyer. She will share her story of the journey she took discovering social media and all of its offerings and how she has successfully used social media for her business. She will explain the process she went through and discuss a variety of social media tools. Michele will go over why you need a social media strategy, how to develop one, and how to carry it through. Michele will also answer the two very important questions you must ask yourself before developing any successful social media strategy.



 

Why Privacy Makes Good Business Sense

Speaker : Michael De Santis

Date : February 14th, 2012

Handling privacy concerns can help improve your organization's reputation

 

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